S&P Global
Powering growth, scale & acceleration
Brand Activation
Discovery Sessions | Messaging | Copywriting Concept Development
Creative Toolkit | Campaign Artwork | Production Management
Stakeholder Management
Digital
Website Scoping | Figma Page Prototypes
Page Header Animation | Video Production
Insights Imagery | Build Management
Data-modelling Imagery | Brand Film
The Brief
To generate leads for the S&P Global Enterprise Solutions business – by increasing awareness of its software and services, built to accelerate growth at scale for ambitious Capital Markets organisations.
Our Response
This brand activation campaign exceeded its 6-week lead generation target of 800 leads in its first 3 weeks post launch. 200 contact form fills directly from the website.
Enterprise Solutions are built to power growth across the capital markets. As each of their clients grow, so do their requirements. This insight inspired our set of six data-generated visuals to illustrate unique and authentic client growth journeys, whilst documenting the complexity that can come with exponential growth.
Data-led by design, each graphic ampersand maps evolving variables as firms grow – from a small firm through to an enterprise-level organisation tackling multiple asset classes, increased volumes of clients, growing assets under management and the complexities that come with managing larger deals to raise capital.
Benefit-led messaging across the campaign landing page and deliverables, captures the empowered experience and enhanced performance that innovation, automation and expert support delivers to businesses throughout their transformation. As well as reinforcing the importance of being able to scale and accelerate with Enterprise Solutions.
