CII
Serving up all-you-can-eat specialist training
Messaging
Brochure Design
Illustration
Social Posts
The Brief
Chartered Insurance Institute are the professional standards body dedicated to the insurance and financial planning profession. Their Assess platform is an incredibly specialist training tool – our challenge was to make more people aware of it.
Our Response
Taking a fresh perspective on desk-based training and CPD requirements our campaign focussed on the goodness that can be consumed via the Assess learning solution. Packed full of freshly-baked ambition, bite-size courses and a smorgasbord of opportunities the campaign was bought to life by Spanish Instagrammer Jesuso Ortiz. Like nothing the insurance audience has seen before, we targeted those who are hungry to learn.
