OSTTRA
4 outstanding businesses. 1 standout brand.
Brand Strategy
Positioning & Purpose
Verbal & Visual Identity
Brand Experience
UX & UI Design
WordPress Build
The Brief
We were commissioned to name and create the brand identity for a new 50/50 joint venture between S&P Global and CME Group. Our brief was to unite four specialist post-trade businesses (MarkitServ, Traiana, TriOptima and Reset), 1,200 employees and the global post-trade community under one brand. Resonating with existing clients and re-establishing a prominent position for the individual businesses within the markets – whilst creating stand-out amongst the industry landscape. The new OSTTRA brand has a single-minded objective: to create one industry-shaping, global post-trade business.
Our Response
OSTTRA has a strong, stand-out presence – that unapologetically turns its back on cold corporate blues and hues – embracing a hot palette and bold typography that signals a bright new future for the professional post-trade community. With passion, personality and positivity at its core, the OSTTRA brand boldly puts this new business venture in its rightful position – at the centre of post-trade. And at the heart of the global post-trade community.
