Brand evolution
Integral
Launching the world’s currency technology partner.
“As true partners on our mission-of-change rebrand, you have successfully repositioned us as the digital, agile – and athletic – player we really are.”
Vikas Srivastava
CRO
Brand revolution
OSTTRA
Bringing together four established businesses under one new brand.
“Our new brand is everything we are and everything we want to be. It has captured our identity, personality and mission to be the heart of the post-trade community. OSTTRA is the name that we can continuously evolve and grow into.
We wouldn’t have been OSTTRA without you. We will forever be grateful for the fantastic job you did naming and branding us.”
Guy Rowcliffe
Co-CEO
Brand evolution
ADSS.
Building a local trading destination & global trading community.
“Pink Green realised our regional presence and retained the authenticity of our rich Abu Dhabi heritage whilst building a brand that stands on the global trading stage.”
Jo Benton
Chief Marketing Officer
ADSS
Brand evolution
FD Technologies.
Getting a house of brands in order.
“Looking to maximise shareholder returns, we created the new name for the group PLC brand. Refreshing the purpose and proposition allowed us to reposition the KX and First Derivative brands to help attract potential investment. Both businesses have successfully been divested from the portfolio.”
A refreshed colour palette, alongside benefit-led, client-centric messaging and bright, candid imagery, we have revealed the personality and the people behind both the technology – and the KX brand.
Cat Bailey
Creative Director
Brand evolution
WA.
Creating a brand that speaks for itself.
“We Amplify. We Articulate. We Achieve. A simple yet powerful value proposition that puts the WA of Westminster Advisers at the core of their messaging framework. It also inspired the website navigation with 2 clear points of entry – Work and About.”
Chris Lodge
Head of Digital
Brand revolution
Likezero.
Focussing on the wow beyond the how.
“We wanted to capture the spirit of the new brand archetype: ‘The magician’ by sparking engagement through exciting verbal and visual experiences that deliver ‘WOW moments’ at every interaction.”
Nikki Maltby
Brand strategy
Brand revolution
First Derivatives.
Building brand value for acquisition.
“Placing people front and centre of both the brand and the business strategy, we repositioned the company’s worldwide talent pool as ‘Solutioneers, Engineers and Pioneers,’ who could adopt a distinctive tone of voice through crafted, playful headlines, and still demand serious levels of engagement to the most serious of business commentary.”
Nikki Maltby
Brand strategy
Ambitious businesses turn to us to find their unique, personality and identity through our proven process.
