Spectra

Creating an ‘alpha’ brand for a new asset manager

Brand Activation
Positioning & Purpose  |  Logo Development
Arabic & English Languages  |  Verbal & Visual Identity

Digital
UX & UI Design  |  Bespoke WordPress Theme
Arabic & English Languages  |  CSS Framework
HTML & Javascript  |  In-page SVG Animations
In-house UK-based Development Team
Bespoke Digital Design System

The Brief

Spectra, a new asset management firm, established in Abu Dhabi Global Market (ADGM) was preparing for its global launch. Dedicated to uncovering alpha investment opportunities and delivering absolute, risk-adjusted returns for aspirational institutions and individuals worldwide, Spectra needed a brand identity and website that would instil trust and investor engagement from day one.

Our Response

Regional for international investors. And international for regional investors, we built a digital-first, dual language brand, on-screen sales presentation and launch website..

The brand mark was inspired by the innovative approach of this new investment fund – using science and mathematics to build unique investment algorithms to uncover alpha for their investors.

“Our algorithmic approach takes the human elements of greed and fear factor out of the equation.”

Selecting two complementary Latin and Arabic fonts, we created a clear, consistent brand experience for all global and local investors. And with a carefully considered colour palette acting as a catalyst of calm, Spectra confidently stepped into the UAE markets with a warm, authoritative and approachable tone of voice.

Clarity is captured in images of light refraction, whilst authenticity is expressed through textures taken from naturally sourced architectural design materials of metal, marble and glass, and the rarity of Spectra’s ingenuity accented through the striking gemstone hue of Topaz blue.