Integral
Launching the world’s currency technology partner
Brand Strategy
Value Proposition & Messaging
Visual Identity
Brand Styleguide
Brand Experience
UX & UI Design
The Brief
Integral, the business behind the leading eFX SaaS technology, came to us to inject energy, agility and personality into its brand. With a punchy and refreshing visual identity system we delivered a brand which can show its audiences the benefits of the Integral offering in a no nonsense way.
The Response
Integral to an agile approach, the configurable word mark reflects the scalability, flexibility and reliability of the company and it’s cloud-based currency platform. By humanising the voice of the business we created a brand that was confident but had an edge – and one that stands them out from other FX businesses. Aligned with their forward-thinking approach, the world’s currency technology partner is integral to their clients becoming the best version of themselves.
