ADSS
Revealing new investment opportunities across Abu Dhabi.
Brand Activation
Messaging | Copywriting | Concept Development
Illustration | Campaign Artwork
Production Management
| DOOH Production
Digital
Landing Page | Animation
The Brief
To deliver a brand campaign of activity announcing the launch of an exclusive partnership between ADSS and the Abu Dhabi Exchange (ADX) enabling their retail trading community to buy shares in local companies via the ADSS trading app.
Our Response
Homegrown transport, petrochemical, property and telecoms companies grew up on the streets of Abu Dhabi. This became our design inspiration, as we scoured the local road network to reveal hidden icons within the urban infrastructure.
Illuminating huge digital billboards, motorway bridges and individual lamp posts, through to digital ads, YouTube shorts, and exclusive direct mail to top 100 clients, the campaign reached across Abu Dhabi – signalling the new Local Stocks the trading opportunity on the Abu Dhabi Exchange (ADX) via the global ADSS trading app.
Jo Benton
CMO, ADSS
“I knew this was going to be a very special campaign when I saw the early scamps. The end result was more than I could ever have imagined – the creativity in expressing what a truly local broker ADSS was delivered a truly impactful piece of work. It gave me goosebumps, made our chairman exclaim ‘WOW’ and left our usually vocal sales teams speechless. In the broking space cutting through the noise to create a truly emotional reaction with your target audience is pure gold.”
